- Tencent adapting “Elden Ring” for mobile.
- Shifts to free-to-play, diverging from the original.
- Urgency due to recent gaming release underperformance.
- Tencent acquired the licensing rights for “Elden Ring” from FromSoftware in 2022 and established a dedicated team to work on a prototype. The company, known for its strategic investments in the gaming industry, also secured a 16% stake in the Japanese game maker the same year. However, progress on the mobile adaptation has been described as slow by insiders
- Tencent’s move to adapt premium console games for mobile platforms has faced challenges in the past. The company reportedly abandoned a project based on the popular “Nier” franchise in December due to concerns about monetization.
Tencent and FromSoftware have not provided official comments on the reported mobile adaptation of “Elden Ring,” and the sources requested anonymity as they were not authorized to speak to the media. Tencent’s cautious approach to pursuing games based on other companies’ franchises reflects the challenges of a gaming market reaching a plateau and potential delays caused by Beijing’s opaque game approval system.